Last Sane Man Standing - Blog of Corey Deitz

Anti-War Marketing

May 29, 2007

Cindy Sheehan, says she has "resigned" as the face of the anti-war movement. She posted her "resignation" at her blog a couple of days ago saying she was practically broke, had lost her husband in divorce, and just wanted to attend to the family she has left.

I feel for the woman: she lost her son, Casey, in Iraq. How can your life ever be the same - or as joyful - losing a child?

That said, let me state something else: ANYONE with any brains is anti-war. Do you want war? No. Do I want war? No. Do soldiers want war? No. War sucks! But, we're in one just the same and I'd like us to win this damn thing and for our soldiers to come home as soon as possible and safe. Who doesn't?

But, Cindy Sheehan stepping aside as the "face" of the anti-war movement is about the best thing that ever happened to it. Why? Because the whole anti-war movement has been marketed very poorly.

The anti-war movement needs a foxy lady with cool slogans. That's marketing! Having to look at Cindy Sheehan's face is about as exciting as cold oatmeal. Sex sells and anything can be sold better when you make it sexier!

As proof, I introduce the old Peace Babe and a potential new Peace Babe:

Which one do you want to go to an anti-war rally to see? Cindy Sheehan (left) or Unidentified Peace Babe from photo ripped at Google Images (right)?

And, the Peace Babe needs some slogans, too. Here are a few which might work...

"War - It Makes My Period Late"
"War Lite: Less Killing, Taste Great!"
"If You Bring the Troops Home Now, I'll Sleep with Every 10th Guy!"
"We Invaded Iraq and All I Got Was This Lousy Hanging Saddam Bobble Head Doll!"
"My Bush Says Make Love, Not War"

Marketing....it's everything.